Cohiba

Project Overview

Only 12,888 numbered humidors have been produced, each one containing 88 individually wrapped Cohiba Shorts. Availability is extremely limited on this Limited Edition humidor. 

In celebration of the 2022 Chinese New Year, the Year of the Tiger, Cohiba Shorts has produced black lacquered humidors, decorated with an image of a tiger.

Cohiba shorts are machine-made in Cuba, exclusively using leaves grown on the world famous tobacco plantations of Pinar del Rio. Each Short is dressed with the iconic Cohiba cigar band. 

The Cohiba Short Year of the Tiger Humidor offers a decorative packaging option; a high gloss, black lacquered humidor for the 88 Cohiba Shorts it contains, highlighted by a design on its lid depicting a tiger. The humidor is limited to 12,888 units for global distribution, and there’s an even more limited version. A second version that features a 24-karat gold-plated metal plate with a depiction of the tiger on the lid has also been created. There are only 18 of these humidors being released, and they are only available in 18 major cities around the world. 

88 Cohiba Shorts

What make this project unique?

It is a limited edition of 12,888 units, manufactured especially for the celebration of the Chinese Year of the Tiger.

Additionally, 18 special humidors were also manufactured with the logo in 24 karat gold. These humidors were only sent to 18 major cities around the world, where special actions were carried out, such as exclusive product launch dinners where, for example, these special pieces were raffled or auctioned among the dinner participants.

What was the client’s vision when they came to us?

They needed to create a unique product for the Cohiba Short brand, which helps to further promote Cuban mechanized cigars, especially the Cohiba brand. They are trying to position it next to its ‘big brother’, the hand-made cigar, and take advantage of a product currently focused on the main market for Habanos, such as China.

How did this product have an impact on the market?

This product had a huge impact on the market, as evidenced by the great coverage it received in the media, and how quickly the product sold.

Client

Habanos

Project Date

2021

Project Type

Cigar Box

Experiences

Product Authentication

Age Verification

Interactive Content

Product Description & Tasting Notes

Ratings

Social Media Integration

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